In driving sales for a company using content marketing, even experts can overlook some aspects. This article summarizes some of the very basic, but important factors marketers ignore in their content marketing strategy in 2019. Along with these marketing, mistakes are actionable tips to ensure the improvement of your strategy.
Inaccurate Knowledge of Your Audience
Knowing your audience, and what it wants is very important. Where 55% of customers claim most of the content they get is not relevant to them, posting useful content would put you several steps ahead. However, you can’t do that until you know your audience. For web content, Google Analytics gives you insights into posts that gave you the highest traffic.