Online Marketing

3 Way Startups (and Established Brands) Can Earn Business from Millennials

Millennials are no longer kids showing their parents how to use an iPhone. Today’s millennials are categorized as people born between 1981 and 1997 and they are buying their own iPhones among many other things.

In fact, this very large generation (bigger than the Baby Boomers) will collectively spend $200 billion annually starting this year!

As the millennial generation gets older, not only will they have more purchasing power of their own, but they will also advance into careers where they have B2B purchasing power as well.

It’s no surprise that many startups and established brands are wondering how to serve the needs of this new generation of savvy consumers.

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