Image Source: Miquel Taverna/The Influencers
Influencer marketing has been one of the most popular trends of 2018 and that will continue in 2019. The main questions are: how to become competent and what influencer marketing tools to use.
Do not limit your campaign to one social media platform.
You should pick a platform unless you want to make a social media app and launch it into the market. Most influencers name Instagram as their #1 platform. This doesn’t mean you should ignore other social networks. Especially taking into consideration that the same influencer might be active on several social media platforms.
Remember that the price of an advertising post depends on the total number of the influencer’s followers, their engagement rate, and durability of PR relations.
