The massive popularity of Instagram is evident by the fact that in just 5 years, its growth skyrocketed from 90 million users in 2013 to 800 million monthly active users in 2018. Although Facebook still dominates the social media world with over 2 billion users, but the phenomenal progress that Instagram app is showing clearly makes it one of the hottest buzzwords, especially in the e-marketing domain.
If the data from 2016 Pew Research center is anything to go by, Instagram is emerging as the favorite social media platform among American youth.
