Image Source: Pexels
Marketing emails are often regarded as a nuisance and spam in today’s world. But this is a result of some poorly realized marketing campaigns or simply those whose strategy was to spam people. Not all companies mean to intrude and disrupt – some value a more subtle and quality approach.
These kind of emails can usually bring a smile on customer’s faces and drive conversions as well as engagement.
But how to create those emails?
Here are some simple yet proven tricks:
Be personal and write simply
When your users open your email, the last thing they want to see is a generic message that could have been addressed at anyone. Especially if that message comes from a @noreply address.
