Worldwide e-Commerce merchants are considering holiday seasons by far the most profitable periods of a year with traffic spikes, high conversions, and lots of revenue within a short span.
This fact leads them to invest some more than usual in holiday marketing campaigns to the most. Unlike old days, present marketing campaigns apply Omnichannel approaches by attempting on a number of different channels.
Among those, social channels have a big share and significant impacts on holiday sales in upcoming years. A statistical survey run by Statista has revealed this fact obviously.
Source: Statista
Statista had found that 18% of respondents in the USA buy products directly using social networking channels.
