Social conversations have a significant impact on what and how people choose to buy. 80% of consumers have purchased something based on the recommendations of an influencer.
However, most marketers say finding the right influencers for a campaign is difficult. Now that you are here, I will make it easy for you to find an ideal influencer in your niche. Let’s get started.
What Is Influencer Marketing?
Influencer marketing refers to partnering with people who have a robust social media presence to promote your product. Both you and the influencer benefit from this partnership. They get incentives (either monetary or non-monetary), and you get more sales.
Major brands like Nike and Gillette have been doing influencer marketing for decades now. Nike partnered with Michael Jordan in 1984 and generated millions in sales within the first year.
