Image Source Digital Vidya Marketing Blog
When Facebook changed its algorithm to prioritize what it was actually built for—maintaining stronger connections among friends and families—plenty of marketing managers were taken by surprise.
Even the biggest publishers can’t seem to get through all the posts from Facebook friends, putting to waste the content they worked so hard to finish in hopes of attaining more conversions and/or generating more site traffic.
This then led plenty of marketers to diversify their campaigns and start publishing ads on Facebook and other social platforms. However, creating an ad entails more than just paying for a spot in these social sites and tapping on their expansive user base.
