By now, you’re more than likely familiar with TikTok. The popular social platform has quickly scaled to become a large competitor to existing channels like Instagram and SnapChat.
The short-form video platform sees creators and brands publish content that’s both unique and engaging.
With over 1.5 billion downloads, the platform has seen staggering growth in overall engagement. As creators organically build large audiences, brands are now beginning to utilise TikTok within their own content strategies.
Organisations like HiSmile, The Washington Post, and the NFL are paving the way for branded content across the platform.
With no self-serving ad platform in general availability, TikTok presents an opportunity for brands to acquire an engaged organic following.
