Brand interactions are key to your company’s long-term success. But what exactly does the term brand interactions mean? And how can you measure the success of your brand interactions and ensure you are delivering the best possible experience?
Image Source: 2012andmysteries
What is Brand Interaction?
Brand interaction refers to the process of forming emotional or rational attachments between a consumer and a brand. It happens whenever a consumer interacts with a brand in both the digital and real world.
