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In this technological era, digital marketing is a necessity for new businesses to reach their customers across the globe without the boundaries of location and time. There are several platforms for marketing digitally.
Search engines like Google, Bing, Yahoo, YouTube are good platforms. Moreover, social media sites like Facebook, Instagram, Snapchat, Twitter, LinkedIn, and TikTok are also good platforms for advertising.
Unpaid as well as paid promotions are possible. It’s true that paid promotions are more effective than organic ones. Not only that, these paid promotions have a Pay Per Click facility meaning you have to pay only when someone clicks on your ad.
Two of the best channels for Pay Per Click (PPC) advertising are Facebook and Google.
