Social media platforms are extremely popular today, and the number of users continues to grow. Naturally, this means that they offer a lot of marketing opportunities for various businesses. Facebook and Instagram are some of the most popular social media sites.
They are both owned by Facebook, but even so, the two have a lot of differences between them. These differences are something that marketers need to consider before they try and establish a marketing campaign on these platforms.
One of the essentials of starting a business today is to be active on social media and market your services and products on these platforms. Here are some of the noticeable differences between the two and how they affect marketing.