Millennials
are causing a massive shift in the cable television industry. This age group is moving away from traditional
cable television and cutting the cord to go to Netflix, Hulu or other streaming
services in droves.
The shift in
the way that people watch television is leading to hundreds of thousands of
subscribers cancelling their cable television subscriptions every quarter.
But social
media has proven to be a helpful tool in an attempt to bring millennials back
to cable television. Social media’s influence in the millennial age group’s
life is huge, and a few key tactics we’re seeing on social media to bring this
age group back to cable television include:
