“If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” – Jeff Bezos
What is the one thing that connects and is common amongst all the millennials and young adults? It is the profound love for digitization and with digitization comes the advent of social media and the marketing strategy that can convince customers in numbers and influence their every move and strategy on what to buy.
As the quote above portrays, it is actually very very true that through word of mouth publicity just a few people will know but post anything like feedback or a comment on the powerful medium of social media and it reaches millions within a matter of just a few seconds.
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