Before the Internet, it was common for advertising agencies to use celebrity endorsers and brand ambassadors for product promotions. It is a popular form of marketing where brands bank on a famous personality’s fame and social status to boost positive brand awareness through direct association. The success of this strategy in terms of reaching a wider audience and building a great brand image has been long proven; and eventually became the bedrock of what is now known as “Influencer Marketing.”
What is an Influencer?
Image source: ElisaRiva from Pixabay
Influencers are this generation’s version of celebrity endorsement. They are the people who possess the power to affect the purchasing decisions of others.
