As Instagram has risen to become one of the most powerful social platforms, Instagram influencer marketing has exploded into a nearly $2 billion industry. So if you were wondering why it seems like everybody wants to be an influencer, it’s not just because of the freebies. It’s become a very lucrative profession. And with 1 billion monthly active users (500 million of which use the app daily), brands are queueing to form their own team of influencers on Instagram.
This article discusses how you can use Instagram influencer marketing to boost your brand this year and beyond.
What is influencer marketing?
Essentially, people who have managed to build a significant and engaged following are referred to as influencers. From health and wellness, to food and fashion—the influencer sphere has penetrated virtually every niche there is.
