Digital marketing attribution is an increasingly critical topic, one which agencies and in-house teams alike are working on full tilt in an effort to find tools that can help them better justify their own efforts to internal stakeholders.
Attribution measurement is a rapidly-evolving and incredibly competitive space (Facebook and Google already have tools available or in the works), but it’s dogged by several major problems. Mainly that it’s incredibly complicated from a macro level, often convoluted at a micro level, and overall just plain difficult to understand if you lack extensive experience in digital marketing.
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