Online Marketing

Marketing 101: Using Emojis

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For years, we’ve been taking advantage of the visual benefits of using emojis in direct messaging. While tone can often be difficult to decipher over a text message, emojis have made it significantly easier to interpret the emotions behind our digital conversations.

However, just as personal conversations benefit from clearer communication through emojis, your marketing efforts can as well. Let’s dive into the many benefits of using emojis in your marketing campaigns, and the strategies that will help you communicate more clearly with your customers.

What are emojis?

In case you’re new to the trend, emojis are small images and icons that are created using the Unicode Standard.

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