There are more than 306 BILLION business emails sent daily. That’s a lot of communication, even with the rise of workplace communications tools like Slack and Monday.com. Despite all of this communication (and they way we communicate on social with GIFs, photos, videos, emoji and stylized text), email and email subject lines have remained relatively the same. Since 2014, 76 percent of Americans said they used emoji at work. It’s now commonplace to integrate the beloved emoticons into every day electronic speak, so why not a little email disruption?
Email marketers have already gotten savvy to subject line stylization (the ability to make words bold or italicized), but they have to use several tools in order to make one subject line happen. The workflow for making a small stylized adjustment means you have to have email plus a stylization tool or generator and then copy and paste back and forth until you get it just right.
