Guide & Tips

SEO Starter Guide Tips From Google

If you want to learn about SEO, the best place to start is with the google search engine optimization starter guide. All you need to do is type it in your google search box or go to google search console help and click on the search engine optimization starter guide.

This guide is a must-read for all webmasters and SEO experts who want to promote online content through Google search. Although there will be no secrets provided that will help get higher rankings for your website, it is still valuable to know the basics of SEO according to Google itself.

Search engine optimization should be done to serve your users’ needs and one of the important users that you should optimize for are the search engines. They are the ones who help other users know about your content. SEO is about helping these search engines understand your website and present your content. The starter guide is meant to be shared so that the quality of the web will be improved.

Let’s get started with familiarizing ourselves with terms used in SEO.

SEO– Search engine optimization is the process of making your website easier for search engines to understand.

Googlebot– this is the generic name of Google’s spider or crawler

Crawler– a term used for automated software that crawls or fetches pages from the web and indexes them

Crawl– this refers to the process of looking for new or updated web pages. Google discovers URLs by following links and by reading sitemaps among the many other means.

Index– refers to the place where Google stores all web pages that it knows about. An index entry for a web page has a description of its content and location or URL of that page.

Now that we are familiar with some important terms, we proceed with finding out if your website is in Google’s index. Type in your home URL in the Google search box and see if there are results. If the search comes up with no results then it means that your website is not in Google’s index yet.

This may be due to the following reasons:

-Your website has no links from other sites on the web yet

-It is a newly launched site and Google has not crawled your site yet

-You have a policy that blocks Google from crawling your website

-There was an error received when a crawl was made for your site

-You have a flaw in your design which makes it difficult for Google to crawl your content effectively.

To be indexed in Google is fast, free and easy. There is no need for you to submit your site anymore. Indexing is now fully automated, crawlers are exploring the web on a constant basis always looking for new websites to add to the index. Majority of sites are not submitted manually, they were found by crawlers and added automatically.

You need to build a Google-friendly site in order for crawlers to find your site and make it appear in search results.

The next thing you need to consider is the need to hire an SEO expert. This will depend on your budget because SEO services can be quite expensive. You can do SEO yourself but it would require a lot of study and effort. There are a lot of guides and comprehensive tutorials about SEO that you can download from the web.

If budget is not a problem then it would be great to have an SEO expert perform the SEO for your website. This can help you concentrate on other business matters in order to build your brand.

Just make sure that you hire a responsible SEO expert who uses white hat tactics for his SEO. Blackhat SEO experts use unethical practices that will only get your website penalized by search engines.

Hiring an SEO expert should be done in the early stages of planning to launch your website. This will help in integrating SEO in your website design.

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