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Influencer marketing is big news, there is no denying it. From negative headlines around influencer fraud and fake followers to case studies of massive brands who have grown with influencer marketing at their very core.
But with so many big businesses demanding ‘influencer services’, is there really any room for small and medium-sized businesses to benefit from the power of the influencer?
Enter micro-influencers.
Micro-influencers can be roughly defined as up-and-coming influencers who typically have a smaller following than the major influencers in their given niche.
