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Social media is a marketing channel you should not underestimate. A good social media marketing strategy can increase your business visibility and reach more than traditional marketing methods. If you are new to this type of marketing, you need to work through 7 steps to create the best strategy for your needs.
Step 1 – Check Your Current Presence
The first step to creating your strategy will be to check your current social media presence. It is recommended that you make a list of all the social media platforms you have a presence on. You should also check the branding used on all of your accounts.
If you do not have any social media accounts, you still need to check all social networks.