Startups inevitably face a fierce market paired with a complete lack of brand recognition and awareness, which is the primary hurdle a business needs to overcome in order to even begin its journey to success. On the other hand, working as a franchise owner means that you don’t truly start with a clean slate when it comes to branding. Franchises offer a slew of business benefits, one of them being instant brand recognition, no matter if you work with smaller businesses or individual customers.
However, the fact that your franchise comes with a reputable brand name doesn’t mean that you will not need a powerful marketing plan to build your own image. That said, social media is by far the best way to get your brand in front of the right audience in this digital age.
