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World Cup Fever Aside – What Can Social Media Tell Us About the Popularity of eSports?

Non-gamers are likely to remain oblivious to the sheer size and scale of live gaming events – tournaments where the very best players come together in a face off to become undisputed champion of their cherished game. Huge audiences tune in to watch live streams of the contests and these are growing rapidly day-by-day. Today, tournaments of this kind are raking in view counts of around 500 million.

(While commonly being referred to as eSports, in this post we’ll refer to them as live gaming events – you’ll get the gist in a few paragraphs time.

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