Social media is tethered to search engine optimization (SEO). They may not have a direct relationship, but make no mistake, social media marketing combined with SEO can have a positive impact on your business’ search rankings.
Case in point, the use of hashtags to get featured in Google search results. If you Google search #blogging, a number of Twitter posts will be served up in the coveted position zero spot.
This is just one example of how Google and other search engines are using social media mentions and hashtags to deliver the best search results to users.
Marketers that focus on connecting optimization tactics with social media efforts may find a boost in search rankings. Afterall, greater online presence equals increased rankings, regardless of where that online presence comes from.
And social media continues to be a go to marketing channel for marketers.
