Whether you’re an established eCommerce store with an endless list of customer orders and years of industry experience, or you’re just starting out on your eCommerce venture – the chances are you’ll encounter some of the technical SEO issues highlighted in this article.
The eCommerce space for most products is an incredibly competitive market. Unless you’re selling a very unique product, there will be a lot of competitors out there. This makes high-quality search engine optimisation services essential for ecommerce sites.
Here’s 4 SEO technical issues that regularly appear on eCommerce sites and the actions you can take to fix them to ensure you’re performing optimally.
1) Missing Robots.txt File
The robots.txt file is a text file hosted within your website files which you can use to inform search engine web crawlers (such as Googlebot) which pages on your site to crawl.
