Social media has been evolving rapidly, breaking down barriers and becoming part of the routine all over the world reported by EdoStateNews. It is estimated that globally, 1.7 billion adults log on to Facebook every day. Considering that the global population sits at a hefty 7.8 billion people, this is a huge opportunity that you can make use of if you’re a brand.
The path of evolution when it comes to social media has been nothing short of incredible. It had humble beginnings as a portal to connect with friends and family across the globe. Now, it’s grown into a marketing juggernaut that puts most other methods of sales to shame.
The popularity of social media has been growing exponentially and has shown no signs of letting up. Brands have been using it to good effect and have come up with several innovative strategies that they’ve used to make their mark with their audience.
