E-mail marketing is a game-changer in every retail industry; from the brick-and-mortar shop down the corner to the biggest e-commerce store. Customers who buy products through email spent 138% more compared to counterparts who didn’t get emails.
As such, many brands invested time, money, and human resources to get their email marketing right. They use tools such as email marketing automation software to polish their emails to perfection.
Here are 6 strategies retail brands are using email marketing to boost sales and customer engagement.
- They use irresistible subject lines.
The battle for your client’s attention is tough.