What looks good is on Instagram! Fashion brands found a killer way to serve lewks on Instagram as they slay followers one post at a time. And there’s good reason. A Shopper Story report stated that 70% US shoppers often make impulse purchases online. In fact, Instagram’s director of fashion partnerships has stated that fashion fans follow at least 100 fashion brand accounts. eMarketer predicted last year that Instagram’s global mobile ad revenues will surpass $6.8 million by 2018.
These brands are doing more than just clothing feeds on Instagram. They are using videos and pictures extensively to tell their brand stories on Instagram. One of their mantras is to engage in commercial video production in order to trigger sales and brand advocacy. Several agencies and commercial video makers are now looking at some of these fashions brands to derive ideas and thoughts about visual engagement.
