Guide & Tips

Avenues for Augmentation: How AR Will Change Social Media Marketing Forever

Social media has been arguably the biggest innovation of the 21st Century to date, and if not the biggest, certainly the most impactful. The rise of Facebook, Instagram and latterly TikTok has changed the way we communicate and interact with one another in both a social and business sense. Now, as social media is adapting to welcome the emergence of augmented reality technology, we’re getting our first glimpses into how marketing may change forever as a result. 

(Image: eMarketer)

As we can see from the data above, the number of US social network augmented reality users is expected to climb to over 48 million by 2022, with the rise of platforms like TikTok attributed as a driving force for such change.

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