The celebrity endorsement industry enjoys over 100 years of success in traditional forms of media such as TV, radio, and print. However, it’s clear that the media landscape is changing. Companies are straying from traditional channels and spending more on digital and social media marketing – so much more in fact that digital ad spend is projected to exceed traditional ad spend by the end of this year.
One company planning to disrupt this traditional endorsement model is FamePick, a two year old Silicon Valley startup. The team is enjoying early success migrating traditional marketing methods to the world of social media. They’re bringing a platform to the influencer marketing industry that rises above the rest.
