Is your company experiencing stagnant growth at a time when digital technology is offering unprecedented opportunities? Do your clients dig in their heels at the thought of changing how they do business? Do they push against progress with the mistaken belief that social media is not for them or that Social Media adds little value to their industry? The truth is that consumer behavior and marketing have changed and companies are ready to re-think what influences consumer decision-making, and to have social media on their radar. This is apparent, not only in advanced markets but in emerging markets where concepts and opportunities are both vast and untapped.
Current State
Social Media permeates every aspect of our lives.
