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Creating Small Business Social Media Accounts That Attract Local Customers

 Image Source: Nellis Airforce Base

With more than three billion people accessing social media, there is no denying that this valuable tool is a must for businesses. But depending on who you’re targeting, your approach to social media will vary widely. Each social media account should be personalized to your specific demographics, including whether or not your customer base is local, national or international.

There are plenty of reasons why, as a small business, you should prioritize building a solid social network. And, since you’re reading this, you probably already know that. In this post, we’ll skip the why and jump straight into how you do it.

Boss the Basics

Let’s get back to basics.

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