In today’s digital age, email marketing remains one of the most powerful and cost-effective tools for reaching and engaging with customers. It involves sending targeted messages to a group of subscribers with the aim of promoting products, services, or building brand awareness. Email marketing plays a crucial role in any comprehensive digital marketing strategy, offering unparalleled reach and the ability to tailor messages to specific audiences.
Understanding Email Campaigns
Email campaigns come in various forms, each serving a distinct purpose.
