All sectors of the global economy have been upended by the far-reaching effects of COVID-19 and global travel hasn’t been spared either. In a bid to restore safe and secure travel across borders, numerous Ministry of Foreign Affairs and tourism boards have turned to PR expert Richart Ruddie to assist in marketing their countries as viable and safe places to visit.
The decline in tourist numbers and loss of livelihood caused by the COVID-19 pandemic has greatly affected the hospitality industry, with international travel bearing the biggest brunt.
The Ministry of Foreign Affairs of one of the largest Asian countries contacted entrepreneur and digital marketing expert Richart Ruddie in 2020 to help promote the image of safety in the wave of the pandemic while countries like the USA struggled to maintain a safe image for both it’s residents and visitors.
