Guide & Tips

Online Social Engagement: The Future of Hybrid and Virtual Events

The COVID pandemic has affected the way businesses and employees travel and interact at events, especially with the big shift towards digital engagement. More communication is being done over email and video conferencing while online engagement has reduced the need to travel. This in turn has led to a decrease in business travel’s share of hotel room revenue as more employees who usually travel for work say they won’t be returning to the road. 

In terms of events, more events are planned to be virtual or hybrid with audiences moving to digital platforms like Zoom and Microsoft Teams. In fact, Zoom saw daily meeting participants grow by a factor of 35 between 2019 and 2020 while Microsoft Teams saw annual users increase by a factor of 13.5 from 2019 to 2022. Still, online interacting does come with its own frustrations, such as technological issues during virtual meetings and poor communication between participants.

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