Guide & Tips

Preparing For The Holidays With An Inbound Marketing Campaign

Author: Marcus W K Wong

It’s no secret that the key to a successful inbound marketing campaign is preparation. Unlike the jolly good shoppers who can just go out on the last night of Christmas for that last-minute holiday shopping, or shoppers with 1000 tabs open of their favorite stores refreshing the page waiting on Black Friday, it’s a whole different ball game for marketers, especially when it comes to inbound marketing.

Online shopping has grown exponentially over the years so much so that shoppers make 51 percent of their purchase online according to a 2016 survey conducted by Fortune, holiday online sales alone pulled in $123.73 billion in 2018, and the majority of this was acculuated by Alibaba’s Single’s Day Event which last year, broke $30.8 billion alone.

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