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Trolls or Customers? How to Identify and Address the Online Hate

 Image courtesy of DoDLive

Trolls seem adorably grumpy in the movies, but if you’ve ever had a troll infestation on social media, you know the reality is anything but cute. Social media trolls are part and parcel of operating a business account on any online platform—but banishing them before they tarnish your brand reputation is easier said than done.

There’s no secret password or specific recipe for fighting off this sort of persistent internet harassment, but there are a few pointers experts agree can help address, engage, and eradicate trolls from your brand or business social media channels.

Separate the trolls from the complaints

Not everyone who pops into your comments to complain about a product or service is there to stir up trouble.

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