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What is the Social Media Strategy for Your eCommerce Store?

The face of social media is changing. When social media was first introduced, marketer were keen on knowing the ways to use it for customer acquisition, lead generation and brand promotion. Gradually, we saw a broader application by eCommerce brands where they utilized the same for customer support and grievance handling. Today, when it is almost 2019, we cannot just witness an application but a complete evolution of social media platforms into Social Media eCommerce.

  • Facebook is allowing on-site transactions through its Messenger Payment.
  • Twitter is allowing “Buy Now” buttons in tweets to purchase a product without leaving the app.
  • Instagram has stated supporting Shopify stores directly.
  • You can find purchasable Pins on Pinterest.
  • You can even find a “Buy” button on a Tumblr post.

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