Live streaming is currently all the rage in social media. Viewers demand live video and it is easy to understand why. Live videos generally add a personalized touch to content that images and texts cannot replace. As live streaming focuses on building stronger connections with people, it is no surprise that more and more brands are using it as a cost-effective marketing tool.
What makes Social media live streaming popular?
Social media live streaming has made the leap from novelty to necessity. Social networks like Facebook, Twitter, Instagram, etc. have integrated the functionality of live streaming to their platforms and a lot of brands are adjusting their strategies accordingly. From simple events to memorable and remarkable ones, more and more people are getting into broadcasting in real-time.
