If you’re only tracking the impact of your social media activity within the confines of each social network, you’re likely missing key pieces of the puzzle. Here’s why.
“Know your audience.” It’s something drilled into most marketers’ heads from the first day of work. Understanding your audience is key to knowing what your target customers want, like, and think at every stage of the buyer’s journey. And that’s how you convert people into customers, rather than simply collecting a large audience of social media fans.
But most marketers also don’t have the necessary insights and data to understand their audiences well enough for marketing campaigns to reach their full conversion potential.
