Social media marketing is essential for any business looking to grow its customer base and increase engagement with its target audience. Unfortunately, there are a lot of unqualified “experts” out there who are taking advantage of small business owners who don’t know any better.
To get some expert insight on this topic, we talked to Tonya Sanchez, a Social Media Marketer at BlakSheep Creative in Baton Rouge, Louisiana. Here’s what she had to say about the prevalence of unqualified social media marketers and what you can do to protect your business from them.
The Dangers Of Unqualified Marketers
According to Tonya, unqualified marketers can do more harm than good regarding social media marketing. She cautions that businesses should be wary of anyone who claims they can guarantee results or provide overnight success on social media platforms.
“Social media marketing is not a quick fix,” she explains.