A cursory Google search for ‘Facebook reach decline’ is enough to illustrate the extent of the dilemma facing social media managers all around the world, those who rely on the platform as a key traffic driver for their clients. Among the search results you will find a wealth of blogs outlining tips, tricks and strategies to get around this rapid fall – which some studies put at around 50% – but is it even worth putting the time in to maintain your Facebook Page if you’re a smaller business without a large following or budget?
Indeed, some companies, such as Bristol-based music blog Drunken Werewolf, have already decided to focus their time and resources on Twitter and Instagram rather than updating a platform where their posts will typically reach less than 10% of their audience. It certainly wouldn’t surprise me to see more smaller companies abandoning Facebook just like these guys.
