The decision-making process of your customers is getting more nuanced every day. We no longer simply peruse a website and compare and contrast offers. We’ll visit forums, review sites that specialize in a certain industry, we’ll ask our friends and family who share our interests to see if they’ve used your brand before, and most importantly, we’ll head to your social media profiles to check out what real people are saying about your products. Reviews, comments, your responses, and many other ways in which your brand exists and interacts on social networks shape our decision to buy or not to buy.
Add to that, search engine optimization is becoming equally intricate, and the need to localize your business is becoming more relevant every day.
